Alexandra Williamson el-Effendi

Head of Brand


Alexandra Williamson el-Effendi is Bumble’s Head of Brand. She majored in Cinema-Television at SMU where she familiarized herself with content creation. Having a variety of experience with film and production, Alex moved into running social media for Bumble in October 2014 and worked her way into her position with an unwavering passion for the mission of the company and belief in the brand. el-Effendi has a knack for understanding CEO and founder Whitney Wolfe’s innovative ideas and vision to empower users, and communicates this with the Bumble community through the voice, content, social media, and customer service.