Kevin McSpadden is the director of marketing and brand strategy at Facebook, an online social networking service. Prior to Facebook, he practiced strategy and crafting company’s purpose with a firm called thinkbrandnew. He collaborated with executives and client teams to gain first hand insights from customers, envisioned innovative paths to differentiation, and incubated breakthrough products and communications. He had the honor to work with some incredible enterprise and start-up companies, including Apple, Google, Facebook, Dolby Labs, One Kings Lane, Plum District, Rocket Lawyer, and Coursera. He has enjoyed a varied career as a marketing executive, leading all facets of consumer marketing and design as part of great teams developing high-impact strategies for American Airlines, JCPenney, Wesson Oil, Levi’s, Dockers, violet.com, Good Technology, eBay and Timbuk2 Designs.