Nusrat Durrani is a pioneering media executive, producer and award-winning creative with over 20 years of experience leading innovation and conceiving and executing transformative, multi-platform content and branded entertainment for both commercial and social impact. Described as “a sage when it comes to music and popular culture” by MTV founder and former Viacom Chairman Tom Freston, he is renowned for his distinctive, cutting-edge creative sensibility, a flair for identifying next generation talent, and the ability to monetize pop culture trends and emerging audiences in television, digital and social media as a respected ‘intrapreneur’ at Viacom. Nusrat infuses American culture with global influences across film, music and fashion by acting as a critical catalyst for change, creating platforms for unheard voices and telling untold stories from around the world. He is a frequent social innovation honoree for his work advancing culture, a prolific public speaker and panelist, and the recipient of significant press recognition in the media. He was honored by President Obama for his work spotlighting young Native American artists and has collaborated with the White House on films about indigenous youth.